motorcoach drivers

Driving Force

Let’s Talk About Retention

Spring is in full swing, and the Driving Force wants to remind you of the importance of retaining your employees.  We challenge you to look beyond basic benefits and pay […]

ABA in the News

Groups Today: New ABA Foundation Research Sheds Light on Driver Shortage

New ABA Foundation Research Sheds Light on Driver ShortageGroups TodayMarch 16, 2023 “As the industry continues to climb its way back from the devastation that the COVID-19 pandemic wreaked, the […]

ABA Press Releases

Award-Winning All Aboard America Driver Selected for ABA’s Motorcoach Driver of the Year

During ABA’s Marketplace and Busworld North America in Detroit, the Bus Industry Safety Council named Wade Stewart of All Aboard America, based in Mesa, Ariz., as the 2023 Motorcoach Driver of […]

ABA Press Releases

New ABA Foundation Research Shows 21.4% of Demand for Bus Drivers is Unfulfilled

The American Bus Association Foundation – the research arm of the motorcoach, group travel and tourism industry – recently conducted a survey to estimate the driver shortage gap in the […]

ABA Press Releases

Driving Force Releases Toolkit to Address Industry’s Driver Labor Shortage

Driving Force, a taskforce created by ABA’s Women in Buses Council to help address the driver shortage issue in the motorcoach industry, has released a Recruitment & Retention Toolkit to […]

Driving Force Toolkit: Creating a Company Culture

Company culture is one of the best ways to improve your driver talent pool and retain your existing drivers. Hiring brings in new drivers, but retention is a long-term investment. […]

Council News

Driving Force: Recruiting Tip #1: Conveying the Joy of Being a Professional Driver

Recruiting Tip #1: Conveying the Joy of being a Professional Driver As part of driver recruiting, conveying the opportunity to be a professional driver along with the benefits of being a […]

Driving Force: The Importance of the Elevator Pitch

When you talk about your company, how is your elevator pitch? What? You don't have an elevator pitch or don't understand why you need one? According to Wikipedia, an Elevator […]

ABA Press Releases

Women in Buses Council Announces New Driver Recruitment and Retention Campaign

The American Bus Association’s Women in Buses Council has launched a new driver recruitment and retention campaign to help tackle the industry’s driver shortage problem. The campaign is being developed […]

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