A Gold Medal Experience


Nestled in the heart of the Adirondack Mountains, Lake Placid, N.Y., and the surrounding regions boast a unique blend of natural beauty, cultural heritage, and diverse experiences that welcome groups of all ages and interests every season of the year. With its world-class dining and nearly 1,400 high-end hotel rooms—many with scenic views of nearby Whiteface Mountain and the majestic High Peaks—this enchanting destination is the perfect place to start your Adirondack adventure. From active Olympic venues to mesmerizing gorges, historic forts, and conservation education, Lake Placid is a testament to the region’s ability to captivate and inspire. 

The Olympic spirit is alive and well in Lake Placid, a town that hosted the Winter Olympics not once, but twice—in 1932 and 1980. The legacy of these historic events is showcased at the Olympic venues surrounding downtown. 

Hockey display at museum
“Tour operators will find that the magic of Lake Placid lies not only in its stunning landscapes, but also in its ability to offer multifaceted and enriching experiences for every visitor,” says Buzzy Rickard, special projects coordinator at The Lake Placid CVB. “Every person visiting Lake Placid is able to experience the rush of Olympic tradition as the venues are fully renovated and accessible.” (Credit: Lake Placid CVB.)

Take Veterans’ Memorial Highway to the summit of Whiteface Mountain for panoramic views of the Adirondacks. With 3,430 feet of jaw-dropping vertical, Whiteface was host to the 1980 Winter Olympic Games and is the only peak accessible by car—yes, even motorcoaches! Ride the gondola and glass-enclosed elevator to the top of the Olympic Jumping Complex, which stands as a testament to the daring spirit of athletes who soared through the air during ski-jumping events. Explore the immersive exhibits and memorabilia that chronicle the history and triumphs of the Games at the Olympic Museum, located inside Lake Placid Olympic Center. 

Family shopping at Lake Placid
Lake Placid is a postcard-perfect village where groups will find galleries, antiques, books, sports apparel, Lake Placid souvenirs, and more.

Just a short drive from Main Street, High Falls Gorge is a breathtaking natural wonder of the Adirondacks. Carved by the Ausable River, the gorge features a series of cascading waterfalls surrounded by ancient rock formations. A network of well-maintained trails and bridges allows groups to explore the gorge, providing a close-up view of the powerful forces that shaped this landscape over centuries. (Hint: Senior groups love the accessible views and gift shop.) 

Groups can easily navigate from Lake Placid to the meticulously restored buildings and sprawling landscape of Fort Ticonderoga, where history comes alive in a strategic military outpost with a rich past dating back to the 18th century. This well-preserved fort played a pivotal role in the French and Indian War and the American Revolution. Daily reenactments and demonstrations allow groups to fully experience the challenges and triumphs of the soldiers who once stood guard at this historic site. 

Aerial view of Lake Placid
Lake Placid and the larger Adirondack region beckons tour operators with a wealth of attractions that cater to diverse interests throughout the year.

The Wild Center, a scenic ride down the road from Lake Placid, is a hub of environmental education and conservation. This immersive nature experience offers tour operators the chance to introduce their groups to the rich biodiversity of the region. The Wild Center’s engaging exhibits, guided walks, and hands-on activities foster a deeper appreciation for the delicate balance of nature. The Wild Center’s mission aligns seamlessly with the growing interest in sustainable and eco-friendly tourism, making it a valuable stop for tour operators seeking to provide meaningful and educational experiences. 

For more information, contact Buzzy Rickard, special projects coordinator at The Lake Placid CVB, at (518) 523-2445 or | (518) 523-2445 

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