Distinctively Detroit Tours Honored with Prestigious TODAY! Award
Serendipity Media recognizes the impactful work of Detroit-based tour company at ABA Marketplace 2025
For over two decades, Serendipity Media has built a reputation for being progressive and surprising, all while delivering high-quality work. This commitment to excellence is reflected in Groups Today Magazine’s esteemed TODAY! Award, which celebrates an American Bus Association (ABA) member making a profound impact on the group travel industry through relevancy, impact, growth, advocacy, and innovation.
This year, the honor goes to Distinctively Detroit Tours, a company that has skillfully adapted to market trends and traveler expectations. Their approach to personalized experiences, technology integration, and customer engagement sets them apart. Developing niche tours catering to specific interests and demographics ensures that each group tour is unique and memorable. Their dedication to high-quality customer service and community support further strengthens their reputation as a leader in the industry.
A true steward of culture, Distinctively Detroit Tours emphasizes authentic experiences that benefit local communities. They achieve this by:
- Hiring local guides to provide insider knowledge and enrich tours.
- Educating businesses on best practices for handling group tours.
- Promoting meaningful interactions that respect and preserve local traditions and sensitive sites.
Distinctively Detroit Tours is also at the forefront of innovative engagement strategies. They connect with travelers through social media, podcasts, and themed itineraries, even featuring celebrities and drag queens to create immersive experiences. Their commitment to trend analysis and adaptation ensures they offer fresh and exciting travel opportunities.
Beyond their impact on travelers, the company is deeply invested in community support. They actively volunteer, facilitate donations, and champion local businesses and nonprofits, reinforcing their role as responsible and ethical tour operators.
Distinctively Detroit Tours exemplifies the spirit of the TODAY! Award with their passion for innovation, service, culture, and partnerships. Their impact on group travel is undeniable, and their future in the industry looks incredibly bright.
