Unlock Your Professional Growth at ABA Marketplace
Seven curated education tracks. One destination. Endless insight.
Ever notice how most of the people you bump into on the ABA Marketplace floor didn’t actually start their careers in this industry? Funny enough, your co-chairs—we’re right there with them. Both of us kicked things off in teaching.
That background? It’s made ABA’s educational offerings a game-changer for me. I mean, did you know a marketing plan and a sales plan aren’t the same thing? (I didn’t—at first!) Or think about it: how on top of your schedule are you really? Could you use a few new tips to make better use of the tools you’ve already got?
And what about the bigger stuff—like current industry trends? Or how to strike up a conversation with someone new without it feeling awkward? Are there updates to FMCSA laws you should know about? Which ones should we actually be talking to our elected officials about? These are the kinds of topics I’ve dug into at Marketplace over the years—and let me tell you, they’ve been incredibly helpful.
This year in Reno, there are SEVEN educational tracks to choose from:
- Business Strategies
- Sales and Marketing
- Technology
- Motorcoach Safety & Regulatory (BISC)
- Motorcoach Maintenance & Repair (BusMARC)
- Industry Analysts/Futurists
- Legislative
The cool part? Every speaker’s been handpicked by a committee of our peers—folks who really get what we need. And while I love hearing from colleagues, one thing I seriously value about ABA is how they bring in professional speakers, too. Not just at Marketplace, but year-round via webinars. Sure, I can chat with industry friends anytime, but it’s those fresh ideas—the ones that push me a little—that really help me grow, both professionally and personally.
The session list is already out, so here’s your next move: Streamline your learning. Pick the sessions that speak to you, pop them into your calendar, and don’t forget to double-check the time zone.
See you in Reno—ready to learn, grow, and maybe even be a little inspired.
