Travel Resource: The West
In this issue of Destinations, we’ve asked ABA members in the West to help us celebrate ABA’s 100th anniversary by telling us what past and current group experiences in their destination stand out and what new ones they hope will wow groups in the years ahead. A special thank you to the tour and motorcoach operators who weighed in on how ABA has helped them maneuver in the industry as it has evolved throughout the years.
Alaska
Mat-Su Convention & Visitors Bureau
Discovering Alaska’s Matanuska-Susitna Region
The Alaska State Fair celebrates its 90th anniversary in 2026. The 18-day event (Aug. 21–Sept. 7) features a variety of vendors, entertainment, animals, and food that showcase Alaska’s uniqueness.
“In The Mat-Su, Alaska, groups have several memorable experiences to choose from. In August, the Alaska State Fair in Palmer features world-record vegetables grown under the midnight sun, and in 2026, the fair celebrates its 90th anniversary. Farther north in Talkeetna, groups can go flightseeing around Denali or take a jet boat tour and learn about the area’s history as spectacular views of the Alaska Range dominate the trip.
“With the opening of The Mat-Su’s brand-new Gateway Visitor Center in the spring of 2026, visitors will have even greater access to local knowledge and one-on-one guidance to find the perfect adventures for their Alaska vacation. Visitors can also learn about popular local events like the Alaska State Fair or the Iditarod Trail Sled Dog Race. The Gateway Visitor Center will spotlight all The Mat-Su’s beloved communities, including Talkeetna, Palmer, Glacier View, and Willow. This new facility will help visitors make the most of their travels through one of Alaska’s most diverse and memorable regions.”
—Justin Saunders, Marketing & Communications Manager,
The Mat-Su Alaska
Alaska Coach Tours
Experience adventure, community, and Alaska’s best
“As ABA celebrates its 100th anniversary, we appreciate the role it plays within the motorcoach and tourism industry. ABA provides a forum for learning, advocacy, and collaboration among operators. We also value its efforts to support women and encourage leadership and representation across the industry. From Alaska, it is rewarding to contribute to an industry that values professionalism, shared purpose, and inclusion.”
—Alyssa Aledo, Anchorage Regional Manager, Tour Operations & Product Development, Pacific Alaska Tours/
Alaska Independent Coach Tours
Shore excursions, day trips to multi-day trips, and charter services guarantee your group will have a great time exploring the heart of Alaska. Email Aledo at [email protected] to find out more.
Alaska Coach Tours | alaskacoachtours.com, (907) 868-7368
For more information on this exciting region, visit alaskavisit.com or email Saunders at [email protected].
The Mat-Su, Alaska | alaskavisit.com, (907) 746-5000
Arizona
Pink Adventure Tours
Unforgettable Arizona excursions
For guests who want a more relaxed excursion, the Scenic Sedona: Chapel Bells tour is a smooth ride on all paved roads.
Pink Jeep tours of the Grand Canyon are given by local guides who offer personal insight into this world-famous destination.
“We are honored to have taken over 5 million guests on tour in the last 20 years and are grateful that those guests shared their vacations with us,” says Leslie McLean, group sales manager at Pink Adventure Tours.
Diamondback Gulch is an off-road adventure that takes groups on a steep descent into a deep ravine.
“Whether groups choose the guided Jeep tour in Sedona or the Grand Canyon, the Pink Jeep Tour is always the highlight of the itinerary because the tour is an intimate, guided experience with one guide per group of six to eight. Nearly all of our tours at the South Rim of the Grand Canyon are paved, and we now offer a paved tour option in Sedona. These routes will prove to be great offerings for the mature traveler who would like the guided Pink Jeep Tour without the bumps!”
—Leslie McLean, Group Sales Manager,
Pink Adventure Tours
Founded in 1960, Pink Adventure Tours has remained the premier adventure company in the West. What started as America’s first Jeep tour has become signature excursions in Sedona; the Grand Canyon; Las Vegas; Branson, Mo.; and Pigeon Forge, Tenn. From original routes to custom trips, their tour experiences stay with you long after they are over.
All Aboard America
Making memories through the miles
“ABA has been a powerful connector. Through its events, member network, and educational resources, we’ve built relationships that strengthen our operations, elevate our team, and inspire innovation across our organization. These connections help us honor the legacy we’ve carried for 90 years while continuing to adapt with purpose—investing in new technology, embracing sustainable practices, prioritizing regulatory compliance, and ensuring our workforce has the tools and training to thrive.”
—Chris Moulton, Vice President and General Manager,
All Aboard America
The team at All Aboard America is ready to provide your group comfortable, safe travel experiences from the Grand Canyon to the Alamo to your favorite team’s next game. For more information, call All Aboard America at (480) 962-6202, email [email protected], or visit allaboardamerica.com.
All Aboard America | allaboardamerica.com, (480) 222-6940
To learn more, contact McLean at (928) 282-8806 or [email protected], or visit pinkadventuretours.com.
Pink Adventure Tours | pinkadventuretours.com, (928) 282-8806
Colorado
Visit Colorado Springs
Creating lasting memories for groups
Walking the wooden planks of the Royal Gorge Bridge & Park is an experience that is meant to be shared. Groups receive special rates, motorcoach parking, and designated drop-off and pickup.
The Broadmoor Manitou and Pikes Peak Cog Railway is the world’s highest and longest cog railroad and the highest railroad in the Northern Hemisphere.
The Ford Amphitheater opened in 2024 and offers groups concert experiences in luxury firepit suites.
Celebrating over 30 years of locally owned excellence, Ramblin Express delivers safe, reliable, and friendly ground transportation from their operations in Colorado Springs and Denver to across the U.S.
“While ABA celebrates its 100th anniversary, 2026 also brings the unique dual anniversaries of America 250/Colorado 150 (sesquisemiquincentennial!). Colorado Springs and the Pikes Peak Region is highlighting its rich history and heritage, as well as many new activities and experiences that are shaping the destination’s attractions.
“Can’t-miss group activities that have been iconic to the region for decades include The Broadmoor Manitou and Pikes Peak Cog Railway, Flying W Ranch, the Royal Gorge Bridge & Park, Royal Gorge Route Railroad, and Garden of the Gods Park. The Broadmoor, one of the area’s most historic properties, has charmed groups since 1918 with its unparalleled guest service and spectacular accommodations.
“For newer experiences, groups can check out the Ford Amphitheater’s second full concert season this year and even buy out a firepit suite for an elevated experience. For those eager to see the U.S. Air Force Academy in a new light, the Hosmer Visitor Center is expected to open in Q2 and will include immersive exhibits that outline the 47-month journey of a cadet.
“Plus, don’t sleep on hidden gems like Cripple Creek historic mining town, the U.S. Olympic & Paralympic Museum, and the National Museum of World War II Aviation.”
—Juliet Jacoby, Group Sales Manager, Visit Colorado Springs
Ramblin’ Express
Colorado’s trusted ride since 1993
“As ABA celebrates its 100th anniversary, we are reminded of the importance of strong industry partnerships. As a Colorado-based, locally owned company, Ramblin Express has benefitted greatly from ABA’s advocacy, marketplace connections, and industry education over the years. From navigating regulatory changes to adapting during the challenging pandemic and beyond, ABA has helped us stay informed, connected, and forward-thinking as the motorcoach industry continues to evolve. We’re proud to be part of an organization that strengthens operators nationwide and supports companies like ours as we grow into the future.”
—Todd Holland, CEO, Ramblin Express
Ramblin Express has locations in both Colorado Springs and the Denver Metro Area.
Ramblin Express | ramblinexpress.com, (303) 572-8687
Visit Colorado Springs | visitcos.com, (719) 685-7625
Idaho
Salt Lake Express
Idaho’s charter bus company connects the Gem State
Salt Lake Express proudly served as one of the transportation providers at ABA’s Marketplace in Reno, Nev., in January.
“ABA has played a pivotal role in advancing our intercity bus industry over the past several years through advocacy, research, and security initiatives,” says Jacob Price, owner of Salt Lake Express. “These efforts reflect ABA’s ongoing commitment to strengthening the resilience, safety, and competitiveness of the North American intercity bus industry and are vital to our success.”
Salt Lake Express has come a long way since its beginnings in 1994 when Tom Price and his wife started the business by purchasing a bus for their large and growing family. Today, their son Jacob Price oversees a fleet of 117 vehicles, prioritizing safety, reliability, and employee well-being while fostering a positive work environment.
In addition to its fixed route intercity service, Salt Lake Express Charter dispatches out of Rexburg; Idaho Falls; Pocatello; Boise; Salt Lake City; St. George, Utah; Las Vegas; Spokane, Wash.; Seattle; and Denver.
“Over the years, our membership in the American Bus Association has been far more than an affiliation—it has been a source of guidance, partnership, and advocacy. As the ABA marks 100 years of advancing the motorcoach and group travel industry, its century of leadership continues to shape our commitment to safety, accountability, and professional excellence. We are proud to stand alongside the ABA as it celebrates this historic milestone, carrying those shared standards forward across Idaho and throughout the West.”
—Jacob Price, Owner, Salt Lake Express
Idaho is uniquely expansive. From the business energy of Boise to the lakeside calm of McCall; from the regional hub of Idaho Falls to the mountain elegance of Sun Valley; and from the university-driven community of Moscow in northern Idaho to the wide-open adventure of Island Park, travel in the Gem State often means long highways, mountain passes, regional airports, and rapidly changing weather.
What makes all of it accessible is connection.
That connection is where Salt Lake Express plays a defining role. Through charter services and scheduled daily shuttles, Salt Lake Express supports both large-scale group travel and individual mobility across Idaho.
For group travel, Salt Lake Express Charter Services operates as a direct service provider, overseeing its fleet and logistics from departure to arrival. Corporate gatherings, collegiate athletics, seasonal travel, and trips to Jackson Hole or Yellowstone National Park rely on precise coordination and efficient routing. Our charter service keeps groups together, streamlines airport connections, and protects the schedules events depend on.
Equally vital is the scheduled shuttle network, which provides safe, efficient, and economical daily transportation between Idaho’s primary cities and regional airport hubs. For business travelers, students, residents, and visitors, predictable service transforming what might be a demanding journey into a managed, comfortable transition between destinations. Rather than navigating alone, passengers travel with ease—connected not just to cities, but to resort communities and iconic gateways beyond state lines.
In a state defined by distance, seamless transportation isn’t a luxury; it’s what makes the journey possible. Salt Lake Express is more than a transportation provider—it is a trusted regional partner, keeping Idaho connected efficiently and economically.
Salt Lake Express | saltlakeexpress.com, (208) 356-9796
Montana
Montana
Milestone moments rooted in history, culture, and the spirit of the West
The June commemoration of the Battle of Little Bighorn, paired with the unveiling of the new visitor center, offers fresh reasons to revisit this historic site and deepen the narrative for heritage-focused itineraries.
“Montana offers groups wide-open landscapes, authentic Western communities, and stories that continue to shape our identity today,” says Emmie Bristow, international travel trade coordinator at the Montana Department of Commerce.
Travelers experience the striking landscapes of the Badlands as part of a Western Pleasure Tours journey, pairing South Dakota highlights with memorable stops across Montana for a classic Great Plains adventure.
“In 2026, Montana is preparing to welcome groups for a truly meaningful milestone: the 150th anniversary of the Battle of Little Bighorn (AKA Custer’s Last Stand). From June 25–27, Little Bighorn Battlefield National Monument will commemorate the anniversary with special events and programming that invite visitors to reflect on this pivotal moment in American history. The commemoration also aligns with the opening of a new visitor center, scheduled for early summer and designed to enhance the visitor experience while honoring the site’s full history. For group travel planners, this creates a powerful opportunity to build itineraries around education, heritage, and cultural understanding.”
— Emmie Bristow, International Travel Trade Coordinator,
Montana Department of Commerce
Groups interested in attending the anniversary events can find details about programming through the National Park Service at nps.gov/libi/planyourvisit/150th-anniversary.htm.
Beyond June’s historic milestone, Montana is also celebrating its enduring Western identity. May 14–17 marks the 75th anniversary of the World Famous Miles City Bucking Horse Sale, a cornerstone of authentic rodeo culture. With American Rodeo officially designated as Montana’s state sport, the event offers groups a lively, unforgettable taste of cowboy tradition. Learn more at buckinghorsesale.com.
Western Pleasure Tours
Explore the West a different way
“As the only Receptive Tour Operator in Montana and an expert in the West and Western National Parks, I have met many suppliers at ABA who have been crucial in not only finding unique things to do, but great meals and hotels for my clients. The ABA suppliers have been a key to my success and many have become friends. I believe that is what ABA has always been about…family! And it sure has been for me!”
—Tish Losure, Owner/President, Western Pleasure Tours
From crossing off those bucket list items and learning about new cultures, to one-day tours and two-week adventures, Western Pleasure Tours can handle it all. For everything from national parks to the performing arts, this woman-owned, custom-design tour operator can provide travel and educational experiences for any group. Get in touch with the team at
[email protected] or (314) 369-9023.
Western Pleasure Tours | westernpleasuretours.com, (314) 369-9023
Montana Office of Tourism | visitmt.com, (406) 841-2898
Nevada
Las Vegas Convention and Visitors Authority
Fabulous Las Vegas
Located in Mandalay Bay Resort and Casino, Swingers Las Vegas is a unique, outrageously fun “crazy” golf experience, complete with food, drinks, an arcade, and a little friendly competition.
Las Vegas Strip.
“Las Vegas was uniquely built to welcome groups, offering endless ways to connect and celebrate together. On the Strip, passengers can explore the new F1 Arcade, a high-energy Formula 1-themed racing experience, and Swingers Las Vegas, an over-the-top mini-golf playground, along with incredible performances from Cirque du Soleil, Spiegelworld, and more. Downtown, Fremont Street marks the lineage of Las Vegas and stands as a reminder of where Las Vegas began and how far it has come. The Fremont Street Experience, which celebrated its 30th anniversary last December, still delivers vintage Vegas vibes with value-friendly experiences, discounted eats and a free show under The Canopy.
“Just a short and scenic drive out of Las Vegas, the hidden gems of Laughlin, Mesquite, and Boulder City are more than pit stops—they are valuable destinations themselves. Groups can unwind along the Colorado River in Laughlin, relax with a round of golf or a spa day in Mesquite, or marvel at the history and wonder of the Hoover Dam just outside of Boulder City. Conveniently located along major highways, these cities are perfect stops for any road trip to or from Las Vegas.
“Together, these destinations make for an unforgettable journey through southern Nevada, filled with iconic experiences, remarkable value, and plenty of photo-worthy moments every step of the way.”
—Meg McDaniel, Senior Manager of Extended Destinations,
Las Vegas Convention and Visitors Authority
Marquis Discoveries
Authentic insider travel experiences
“For 100 years, ABA has helped define excellence in group travel, and that leadership has been invaluable to Marquis Discoveries as the industry has evolved. From shifting expectations around safety and service to the growing importance of dependable motorcoach partnerships, ABA has remained a constant source of guidance and connection. We rely on ABA not just as an association, but as a trusted partner—one that helps ensure every journey we design begins with confidence and ends with impact.”
—Ken and Tracy Saunders, Co-founders, Marquis Discoveries
Marquis Discoveries specializes in blending adventure, education, and family fun into its tours. Contact the team to plan your unique group tour at (434) 906-6895 or email [email protected].
Marquis Discoveries | marquisdiscoveries.com, (434) 906-6895
To learn more about the fabulous experiences that Las Vegas and its extended destinations have to offer, contact Meg McDaniel, senior manager of extended destinations, at [email protected] or visit visitlasvegas.com.
Las Vegas Convention and Visitors Authority | visitlasvegas.com, (702) 892-0711
New Mexico
Visit Albuquerque
Route 66 and rich culture fuel unforgettable group experiences
First opened in 1966, the Sandia Peak Aerial Tramway transports visitors 3,819 feet above deep canyons to an observation deck where they can enjoy a beautiful panoramic view of the Rio Grande Valley.
An interactive guided tour of the Indian Pueblo Cultural Center gives guests a deeper understanding of the 19 Pueblos of New Mexico.
Albuquerque is revving up for the 100th anniversary of Route 66, celebrating its iconic neon, classic attractions, and special events along the Mother Road. Explore what’s planned at route66abq.com
“Albuquerque stands out as a destination where timeless Americana and rich cultural traditions come together to create unforgettable group experiences. Visitors can explore the city’s iconic stretch of Route 66, with preserved neon and retro diners that capture the nostalgia of the Mother Road. Groups can also experience living Indigenous culture at the Indian Pueblo Cultural Center, celebrating its 50th anniversary, and take in sweeping mountain views aboard the Sandia Peak Aerial Tramway, commemorating 60 years of operation.
“As ABA celebrates its 100th anniversary, Albuquerque is honoring its defining milestones while introducing new experiences that will truly wow groups. In celebration of the Route 66 Centennial in 2026, Route 66 Remixed transforms Albuquerque’s 18-mile stretch into an open-air art gallery, where large-scale art installations and augmented reality experiences bring the highway’s history to life. Looking ahead, the 400th anniversary of New Mexico winemaking in 2029 promises a lively celebration, offering groups the chance to taste local wines, explore vineyards, and uncover the stories behind the nation’s oldest wine-growing region.”
—Meg Espie, Travel Trade & Travel Media Manager,
Visit Albuquerque
Visit Albuquerque | visitabq.org, (505) 842-9918
Utah
Utah Office of Tourism
Exploring adventure in the Beehive State
Salt Lake City will host the 2034 Winter Olympics from Feb. 10–26, 2034.
The highest concentration of Dark Sky Parks is in Utah, including Bryce Canyon National Park.
Le Bus delivers trusted service to destinations such as Thunder Mountain, just outside of Bryce Canyon National Park.
“Utah’s most unforgettable group experiences are currently anchored by the Mighty 5 national parks—Zion, Bryce Canyon, Capitol Reef, Arches, and Canyonlands—which offer unparalleled adventure, from hiking massive canyons to exploring ancient arches. Groups also benefit from the Olympic legacy centered in the Salt Lake City and Park City areas, providing year-round activities such as bobsledding and zip-lining at the Utah Olympic Park. Looking ahead, this legacy will be strengthened by Utah hosting the 2034 Winter Olympics.
“The new ‘wow’ factor for groups is Dark Sky Tourism, as certified International Dark Sky Places create opportunities for high-end, guided astrotourism that combines the vast, quiet beauty of the red-rock country with a transcendent, nighttime cosmic experience.”
—Emma Kwanin, Global Market Specialist, Utah Office of Tourism
Le Bus
A journey groups won’t forget
“As ABA celebrates its 100th anniversary, we’re reminded of how much the association has helped Le Bus navigate an ever-evolving industry. ABA brings us together as operators, partners, and destinations so we can network, share ideas, and create the synergies that help us grow. Their leadership in initiatives like sustainable tourism have been especially valuable. With the Mighty Five national parks drawing so many of our visitors each year, sustainability isn’t just a priority—it’s essential to protecting Utah’s most iconic experiences for generations to come.”
—Bryan Copyak, General Manager, Le Bus
Family operated since 1949, the operators at Le Bus are ready to help your group plan their next unforgettable trip. Get in touch with them at (801) 975-0202 or visit lebus.com.
Le Bus | lebus.com, (801) 975-0202
National parks, skiing, river rafting, and more await your group. Get in touch with the team at the Utah Office of Tourism by emailing Kwanin at [email protected] or visiting visitutah.com.
Utah Office of Tourism | visitutah.com, (801) 538-1900
Wyoming
Wyoming Office of Tourism
Make the most of the Wyoming wonderland
Fort Laramie National Historic Site was a major stop on the Oregon Trail.
National Museum of Military Vehicles.
The Grand Prismatic Spring Overlook Trail in Yellowstone National Park allows visitors to see the rainbow colors of the Grand Prismatic Pool.
“What truly makes the group experience stand out in Wyoming is our Western heritage, Western way of life, and most importantly, our Western hospitality. We are the last true bastion of the West, and groups experience it in any and everything they do. Adding to what is already here, next year the National Museum of Military Vehicles will be opening the Liberty Lodge, which will enhance group experiences not only at the museum, but around Dubois and Wind River Country. Also, groups will have more opportunities to experience the story of Sunrise, which was a red ochre mining site for Paleo-Indians, making it one of the oldest mining sites in the Americas.
“The area near Guernsey takes groups to the old West though Historic Fort Laramie, Oregon Trail Ruts, and Register Cliff, giving groups glimpses of 10,000 years of human history and migration.”
—Amy Larsen, Industry Relations Manager,
Wyoming Office of Tourism
Plan your next group trip to Wyoming by getting in touch with the Wyoming Office of Tourism at travelwyoming.com or (307) 777-7777.
Wyoming Office of Tourism | travelwyoming.com, (307) 777-7777
Photo credits: Visit Colorado Springs; Tom Bol; All Aboard America; Visit Colorado Springs; Ragtag Studio and Visit Colorado Springs; Ramblin Express; CSNafzger/Shutterstock.com; Salt Lake Express; Mark A. Lee/Shutterstock.com; Montana Department of Commerce, visitmt.com; Courtesy of Marquis Discoveries; New Mexico Tourism Department; Wyoming Office of Tourism.
