On the Road

The American Bus Association stands at a pivotal moment in its history. As we emerge from the disruptions of the past few years, our industry is facing a period of significant transformation. Market conditions are stabilizing, yet new challenges continue to arise. We’re all navigating shifting expectations in personal and group travel, managing the pressures of rising costs, and responding to ongoing regulatory changes. Meanwhile, evolving demographics and changing leisure patterns demand that we continuously adapt.

These challenges are formidable, but the resilience and spirit of the ABA community are even stronger.

We are the connectors of people and places.

We are the advocates for innovation and growth. We enable mobility, connection, and opportunity through our diverse membership and the industries they serve.

Over the past month, I’ve had the privilege of meeting with our staff, members, and association leaders. These conversations have given me a deeper understanding of the challenges we face and the opportunities we have to expand our impact. I’m inspired by the passion and commitment I’ve witnessed and more confident than ever in our ability to lead this industry forward.

We’re at a unique moment where we can engage new communities and bring fresh perspectives into our coalition. This could include younger riders, historically underrepresented communities, or persons who might just want a new way to travel.

By broadening our outreach and inviting new stakeholders to join us, we can strengthen our collective voice and ensure that ABA remains a driving force in the years to come.

As we approach the American Bus Association’s 100th anniversary in 2026, we must embrace this opportunity to tell our story, expand our influence, and continue our legacy of connection and advocacy.

I’m honored and humbled to lead ABA into its next era. We are so much bigger, broader, and more impactful than most realize.

Together, we will navigate these changes and build a stronger future for our industry.

Sincerely,

FRED FERGUSON
President & CEO
fferguson@buses.org