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ABA Blog

Multiview and ABA Announce Strategic Partnership to Drive Growth in the Domestic Travel Sector 

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 The American Bus Association (ABA) and Multiview, the leading digital publisher for trade and professional associations, announce a reestablished partnership. This collaboration aims to leverage Multiview’s extensive expertise to boost ABA’s digital presence, enhance member engagement, and drive growth in the transportation sector.

As the travel industry experiences a resurgence, particularly in group tours and domestic travel, the ABA recognizes the need for increased visibility and innovative marketing strategies. Through this partnership, Multiview will aid in the publication, distribution, and monetization of ABA’s Bus Bulletin and The Tour Stop newsletters. In addition, Multiview, through its deep relationships with technology partners, will provide solutions to complement ABA’s current marketing initiatives to expand on membership, sponsorship, and conference promotions. 

“Partnering with Multiview opens up new avenues for ABA to enhance our digital presence and reach our target audience more effectively,” said Ben H. Rome, the American Bus Association’s Director of Communications. “Their strategic approach and unparalleled professionalism will help us re-establish our members’ prominence in the transportation and group tourism industries, especially as these sectors rebound from the pandemic.” 

Other key benefits of this partnership include: 

  • Enhanced digital presence: Multiview’s digital publishing and marketing expertise will help ABA enhance its visibility and highlight the economic and enjoyable travel options available through bus transportation. 
  • Increased efficiency: Multiview serves as an extension of the ABA staff, ensuring the organization’s mission remains paramount. This allows the Association to rely on Multiview to handle substantial workloads and tasks, supporting the organization’s operational efficiency and strategic goals.  
  • Thought leadership: Utilizing Multiview’s ability to deliver timely and personalized email communications, ABA’s members will enjoy professional and educational content designed to elevate their success.  
  • Improved engagement: While maintaining full editorial control, ABA looks forward to seeing higher engagement rates, both in terms of member interactions and public awareness, ultimately leading to increased membership and support for its initiatives. 

ABA and Multiview are committed to working closely to enhance digital communications, drive growth, and strengthen the impact of ABA’s initiatives. This partnership represents a shared vision to innovate and elevate the travel experience for bus transportation, ensuring that ABA continues to lead the industry in providing economical and enjoyable travel options. 

“We are confident that Multiview’s comprehensive marketing strategies will significantly enhance our visibility and support our mission,” added Rome. “The time savings and increased efficiency will allow us to focus more on our core activities, ultimately benefiting our members and the communities we serve.” 

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About ABA
The American Bus Association is the most trusted motorcoach, group tour, and travel association in the industry. ABA represents its members in Washington through legislative and regulatory assistance as well as provides education and business opportunities throughout the year. ABA is committed to maximizing the success of its bus, tour, and travel members by, representing industry in the government policy arena, facilitating industry buyer-seller interface, and supporting the industry through engagement, research, and education of members to help improve their success. 

About Multiview
As the #1 digital publisher for professional and trade associations, Multiview is committed to helping associations attract, engage, and retain members with premium digital communications and marketing solutions. In addition, Multiview makes it easy for associations to earn revenue from their digital assets and publications to fund critical programs and staff resources. This is why thousands of associations have trusted Multiview as their strategic partner for over 20 years.  

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