Investing in the Future: The Value of ABA Foundation Scholarships
Funding the future through fun activities.
The motorcoach, group tour, and travel industries are more than just modes of transportation—they connect communities, fuel tourism, and drive economic growth. As these industries evolve, investing in the next generation of professionals is crucial to their long-term success. The American Bus Association Foundation (ABAF) plays a key role in this effort through its scholarship program, which has awarded more than $1 million to deserving students pursuing careers in transportation, travel, tourism, and hospitality.
Supporting these scholarships is not just about financial aid; it’s about shaping the future workforce, fostering innovation, and ensuring that the industry remains vibrant and resilient. By contributing to the ABAF Scholarship Fund, donors help aspiring professionals access education and training, ultimately strengthening the industry.
Why ABA Foundation Scholarships Matter
The ABAF scholarship program is designed to support students pursuing degrees that align with the motorcoach and group travel sectors. Whether it’s future motorcoach operators, tour planners, or hospitality professionals, these scholarships provide the resources needed to develop a skilled and passionate workforce. The financial assistance helps reduce barriers to education, ensuring that talent—not financial means—determines who enters the industry.
Moreover, these scholarships serve as an investment in the future of travel and tourism. The industry is undergoing significant change, with new technologies, sustainability initiatives, and evolving consumer preferences reshaping people’s travel. By funding scholarships, donors actively prepare the next generation to navigate these shifts and drive industry growth.
How to Support ABAF Scholarships
The success of the ABAF scholarship program depends on the generosity of industry professionals, businesses, and supporters. There are multiple ways to contribute:
- Purses for a Purpose Raffle – A fun and stylish way to support the cause during ABA’s annual Marketplace event, this raffle—which started out as “Percy’s Purses”—allows donors to contribute designer purses or accessories to be raffled, with all ticket sales benefiting the scholarship fund.
- Silent Auction – Also held during the week of ABA’s Marketplace, the silent auction features a variety of donated items, from travel packages to industry-related services. Businesses and individuals can donate auction items, and both ABA members and the public then bid on these exclusive experiences, knowing their contributions directly support future industry leaders.
- Afterglow Event – This exciting post-Marketplace networking event is a chance to unwind with colleagues and contribute to the scholarship fund through ticket purchases and event donations.
- Straight Donation – For those who prefer a direct approach, monetary contributions can be made anytime to support the ABAF scholarships. Every dollar makes a difference in helping students achieve their educational goals.
Building a Stronger Future Together
The motorcoach and travel industries are built on connections—between people, places, and experiences. By supporting the ABAF scholarship program, donors help ensure these connections thrive for future generations. Whether through a raffle ticket, a silent auction bid, or a direct donation, every contribution brings the industry closer to a more prosperous and sustainable future. Through these activities, donors can be confident that their giving will fund the future.
To learn more about how you can support the ABAF scholarship program, visit ABA Foundation Scholarships.
