How to Curate a Black Heritage Tour
3 tips from New York State’s Division of Tourism
If you’re interested in organizing group tours featuring African American culture and history, it’s important to take care to create a positive, engaging experience. Ross Levi, executive director of New York State’s Division of Tourism/I LOVE NY, explains how tour operators can curate travel experiences that are both educational and culturally enriching—for Black and non-Black travelers alike.
Groups can explore New York’s Black history at the New York State Museum in Albany.
Harriet Tubman holds the ring of a lantern in her hand, illuminating the pathway to freedom in this bronze statue in Auburn, N.Y.
1. Listen. “Like any traveler, Black travelers want safe, respectful, and enjoyable experiences,” says Levi. “Tour operators can help ensure that by listening to their guests to better meet their needs and wants and understanding the personal and emotional impact of historical cultural tours.”
2. Show all sides. It’s easy to fall into the trap of thinking that Black travel is only about history—especially slavery. “But African American culture is diverse, and great Black travel experiences include food, music, fine arts, and shopping,” Levi says.
3. Support and highlight local black-owned businesses to foster authentic interactions that demonstrate respect and a genuine interest in the experience, Levi suggests. “Engaging a local guide or tour company can help as well.” In New York, for example, Akwaaba Tours features Rochester residents as living history presenters. Explore Buffalo Community Cultural Tours offers tours on foot, bike, or bus, and Harlem Heritage Tours travel back in time through the history and milestones of jazz, hip hop, gospel, and the art of Harlem.
Photo credit: © NYSDED-Photo by Darren McGee.
American Bus Association members across the country offer groups a variety of ways to understand and appreciate America’s Black history. In our “Black Heritage Tourism” cover story, you’ll discover how the Alabama Tourism Department, Greater Birmingham Convention and Visitors Bureau, Visit Detroit, Destination DC, and New York State’s Division of Tourism/I LOVE NY are shaping cultural change through immersive tours and experiences.
