ABA Members in the News
Forbes: History Travel Offers Authentic Heritage Tourism Experiences
History Travel Offers Authentic Heritage Tourism Experiences
Forbes
Roger Sands
February 20, 2023
Travel and history have long been joined at the hip. Traveling to experience the places and activities that authentically represent the stories and people of the past and present is defined as “Heritage Tourism” and is considered one of the fastest-growing segments in the industry, according to the American Bus Association. It equates to a $171 billion annual spend. Examples of heritage tourism activities include visiting a museum or historic home, eating the local food or taking part in a festival.
