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Driving Change: The Power of Women in Tourism and the Motorcoach Industry


Traditionally, tourism and the motorcoach industry have been male-dominated, but a transformative shift is happening. Women are steering their way into key roles, challenging stereotypes, and pioneering change. By embracing diversity, we can bring new perspectives and possibilities that could help foster better economic results for companies.

Cheryl Clemens-Everidge
Sales & Marketing
Toby’s Dinner Theatre

It’s more important than ever to cultivate an environment where women feel comfortable, included, and heard in our industry, which is why Women in Buses is such an important organization. They are dedicated to the inclusion of women in the industry.  Back in 2016, when I joined Women in Buses, the group was smaller in size, but the meetings and networking events were still a powerhouse of knowledge and support. I attribute a large part of my professional growth to the relationships I have developed through networking and events such as the Women In Buses Day, which takes place at Marketplace annually. It is a great organization for all women, no matter what position, title, or stage of their career they are currently in. 

Inclusion is not just the right thing to do, it’s the smart thing in this increasingly competitive and dynamic market. Women remain an untapped resource that, when employed and developed, have the power to expand and grow your business in creative and exciting ways. So talk to the women you meet, invite them to an event, and discuss the incredible opportunities in this vibrant and ever-evolving industry. You never know who the next groundbreaking idea will come from, it could be at the next ABA meeting or event. But only if they are invited and included. Let’s drive towards a future where everyone has a seat at the table and a role in shaping the journey ahead. 

Cheryl Clemens-Everidge

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