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ABA Members in the News

Coach USA Teams Up with The Bus Network to Modernize Charter Booking Experience

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Coach USA has announced a new partnership with The Bus Network (TBN) to enhance its digital charter booking platform, aiming to streamline the quote process and improve customer experience through modern technology.

The collaboration integrates TBN’s cloud-based software, developed specifically for the motorcoach industry, into Coach USA’s charter operations. This secure, data-driven platform enables faster quote generation, simplifies customer transactions, and helps optimize internal workflows.

“This new partnership will allow us to enhance the online experience specifically for our charter customers,” said Colin Emberson, Vice President of Commercial for Coach USA. “Not only will it enhance the front-end experience for our users, but it will also expedite the quoting process for our staff to optimize internal workloads.”

TBN’s technology offers robust tools designed to support sales and operations while maintaining high standards of data security. The system is designed to meet the rising expectations of consumers for streamlined, modern digital experiences.

“We’re thrilled that after a thorough evaluation of what’s available today and what’s emerging in the market, Coach has chosen TBN to power their operations,” said Christian Riddell, CEO of The Bus Network. “It’s rewarding to see our commitment to innovation and evolving how companies run successful, profitable businesses play a role in their decision.”

The move signals Coach USA’s broader effort to stay competitive and agile in a rapidly evolving transportation landscape, while offering customers the seamless digital solutions they increasingly expect.


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