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Celebrating Women in the Motorcoach Industry: Cultivating a Culture of Support and Empowerment


I have enjoyed reading the quotes shared over the past month by fellow members of ABA’s Women in Buses. March is a time to celebrate women and reflect on the accomplishments of famous female trailblazers and the women in our professional and personal circles.

Kathyrn Fischer
Vice President of Sales
Transportation Charter Services Inc.

There may be a stereotype that the motorcoach industry is male-dominated, but I honestly do not feel that is the case. Perhaps if we are strictly counting numbers, that may be true. Still, when I think about all the talented, intelligent, and resourceful women I call industry colleagues, we shine as a group!  This could not be more evident than at the annual WIB gatherings at ABA Marketplace. It always feels good to be surrounded by so many remarkable women (along with a few men sprinkled in). The conversations are always accessible, and there is a genuine camaraderie.  The hellos are joyful, and the hugs are heartfelt. We gather to discuss shared goals, challenges, and aspirations and always walk away energized to carry on our individual journeys.  

One of my favorite quotes is, “Be the woman who fixes another woman’s crown without telling the world it was crooked” (– Amy Morin). In this time of reflection, it is good to be reminded that we all need to do our part to help one another succeed. As leaders or managers, we are responsible for surrounding ourselves with individuals who support one another and work together towards a common goal. Individuals come to the table with varying skills and knowledge, and we must take the time to bring out the best in everyone.  

I think back to some of the most influential people in my life and why they made a difference. The common theme with them was that they took the time to listen and made me feel like my contribution, no matter how small, was an essential part of the bigger picture. The ability to make someone feel heard and appreciated can profoundly impact their lives. It creates a sense of belonging and empowerment, encouraging them to contribute and engage more actively. Extending this approach to our interactions creates a ripple effect of positivity and support and fosters a stronger sense of community and cooperation.  It cultivates an environment where everyone feels motivated to contribute their best, knowing their efforts are recognized and valued.

Kathryn Fischer

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