Celebrate 100 Years of Moving America: Sponsor the ABA Centennial
Take an active part in celebrating 100 years of ABA through special sponsorship opportunities.
The American Bus Association (ABA) is gearing up for a once-in-a-century celebration — and every member, partner, and supporter has a chance to be part of history. As we approach our Centennial in 2026, this milestone is more than a look back at 100 years of connecting people and places — it’s a powerful opportunity to honor how far we’ve come and to shape where we’re headed next.
Since 1926, ABA has been the voice and heartbeat of the motorcoach and group travel industry — guiding operators, destinations, and suppliers through innovation, advocacy, and growth. Now, as we celebrate our Centennial, ABA is inviting you to play an active role in this momentous year by sponsoring one of the signature Centennial programs, events, or initiatives that will define the next century of our industry.
Be Part of Something Historic
The Centennial isn’t just an anniversary; it’s a movement. The stories, milestones, and memories of the past hundred years are the foundation of an industry that continues to drive economic impact, cultural exchange, and community connection. Your sponsorship ensures those stories are told — from the people who made the industry what it is to the next generation ready to take the wheel.
As highlighted in ABA’s Share Your Story campaign, this celebration is built by everyone. Each operator, destination, and partner has a story that reflects how the motorcoach industry moves more than people — it moves ideas, opportunities, and experiences. Sponsors will help bring these narratives to life through Centennial exhibits, publications, digital storytelling, and live events throughout 2026.
Four Levels of Opportunity
The Centennial Sponsorship Program offers four levels of engagement — Platinum, Gold, Silver, and Bronze — each with tailored recognition opportunities and benefits. Whether supporting the Centennial Gala, Marketplace celebrations, legacy storytelling projects, or the ABA Foundation’s scholarship initiatives, every sponsorship tier provides visibility, impact, and a direct connection to ABA’s legacy.
Sponsors will be recognized across all Centennial communications, digital platforms, and major events, ensuring year-long exposure and alignment with one of the most respected associations in travel and transportation.
Make Your Mark on the Next 100 Years
The Centennial belongs to everyone who’s helped make this industry thrive — and everyone ready to shape its future. By sponsoring ABA’s 100th Anniversary, you’re not just supporting a celebration; you’re investing in the legacy of mobility, community, and connection that defines who we are.
Join us in making 2026 a year to remember. Help us celebrate a century of movement — and inspire the journey ahead.
For more information, email Vicki Osman, CTIS, ABA’s Senior Vice President, Meetings, Events & Education
