Motorcoach Companies Helping Communities Devastated by Hurricane Helene

Hurricane Helene has left widespread destruction, impacting thousands of families and communities along the Atlantic Coast. Now, more than ever, our efforts can make a difference. Several motorcoach companies are stepping up to provide essential support, supplies, and aid to help these communities recover. Join us in this relief effort by donating or volunteering.

How You Can Help

You can get involved in the following ways:

  • Monetary Donations: Financial contributions go directly toward providing essentials like food, water, and shelter for those affected. You can donate directly to local relief organizations.
  • Supply Donations: Essential items like bottled water, canned goods, hygiene products, blankets, and first aid supplies are urgently needed. Find local drop-off points where you can bring these much-needed supplies.
  • Volunteer: Consider volunteering your time to help distribute supplies or assist with rebuilding efforts. Local organizations and motorcoach companies are organizing efforts to transport volunteers and supplies to the affected areas.

 

ABA in the News

BreakTheIce: Can Curated Experiences Help Your Tourism Marketing?

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Can Curated Experiences Help Your Tourism Marketing?
Break The Ice
By Lisa Doerner
Aug. 17, 2021

 

Curation is transforming the way people travel. It’s no longer about “bucket list destinations,” but, “bucket list experiences.” In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

What Does Curated Travel Even Mean?

Curation is to collect, select and present information for people to use or enjoy, using your professional or expert knowledge. You may already be getting your social media or news content through curation. Content curation is simply filtering through the content across your social channels and news outlets based on your interests. Your results are an individualized collection for you. Curated travel is about selecting accommodations, restaurants and activities to create the perfect trip based on your individualized interests.

Industries Leading the Way
Curated Group Travel

Industry leaders recognize the need to individualize experiences. In episode 75 of Destination on the Left, Peter Pantuso, President of the American Bus Association commented:

“Our challenge as an industry in the group travel space has been that we’ve always typically offered one experience for 50 people on a coach. So, I began to start talking about creating that individualized experience within that group of 50 and replicating, to a certain degree, the cruise experience where it feels like an individual experience. I began to see and hear people say, ‘Well I’m already doing that.’ It was a very limited number. By talking about it more and by featuring those change agents in our publications or doing presentations where we could identify different individuals who were doing that, or giving examples through our educational programs, we’ve been able to move the industry a little bit in that direction, to be able to offer that individualized group travel experience and not just one size fits all”.

 

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