Motorcoach Companies Helping Communities Devastated by Hurricane Helene

Hurricane Helene has left widespread destruction, impacting thousands of families and communities along the Atlantic Coast. Now, more than ever, our efforts can make a difference. Several motorcoach companies are stepping up to provide essential support, supplies, and aid to help these communities recover. Join us in this relief effort by donating or volunteering.

How You Can Help

You can get involved in the following ways:

  • Monetary Donations: Financial contributions go directly toward providing essentials like food, water, and shelter for those affected. You can donate directly to local relief organizations.
  • Supply Donations: Essential items like bottled water, canned goods, hygiene products, blankets, and first aid supplies are urgently needed. Find local drop-off points where you can bring these much-needed supplies.
  • Volunteer: Consider volunteering your time to help distribute supplies or assist with rebuilding efforts. Local organizations and motorcoach companies are organizing efforts to transport volunteers and supplies to the affected areas.

 

ABA in the News

American Bus Association Selects CS-Effect for Centennial Celebration PR

The Association will celebrate the history of the motorcoach and charter bus, group travel, and tourism industries through multiple layers of storytelling.

  • By Ben H. Rome
  • November 25, 2024
  • 1-min read

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The American Bus Association (ABA), a leading voice in North America’s motorcoach, charter bus, group travel, and tourism industries, has selected Chicago-based CS-Effect as its public relations agency to lead the communications strategy for its upcoming Centennial Celebration in 2026. With a strong record of managing national campaigns for major associations, CS-Effect will partner with ABA starting January 2025 to prepare for this milestone event.

“The 100th Anniversary of ABA is a tremendous achievement and milestone that only a small fraction of organizations ever experience,” said Fred Ferguson, President and CEO of the American Bus Association. “We are excited to collaborate with CS-Effect to design and execute a communications campaign that celebrates our mission and members while elevating the vital role motorcoach and charter bus travel plays in connecting people with places across the country.”

Candice Wartlier, CEO and Founding Partner, CS-Effect
Lynda Carlisle, Partner, CS-Effect

CS-Effect, a certified women-owned agency, has a long history of developing marketing communications strategies for associations, including the 100th anniversary of the Girl Scouts, Moose International’s Centennial Celebration, and the American Brain Tumor’s 50th anniversary, among others.

Initial plans are underway and include celebrating the history of the motorcoach and charter bus, group travel, and tourism industries through storytelling via digital content, large-scale regional events, including a Centennial motorcoach tour, and more. High-profile media coverage will bring attention to the industry’s vast contributions to tourism and travel.

“We are honored to partner with the ABA and bring its Centennial vision to life,” said Candice Warltier, CEO of CS-Effect. “We look forward to sharing stories about the evolution of the bus industry, its exciting future, and the personal experiences of the people who choose motorcoaches for travel.”

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