American Bus Association Announces Fred Ferguson as New CEO

The Association proudly welcomes Fred Ferguson as its new President and CEO, ushering in a new era of leadership and strategic vision.

Washington, D.C., July 22, 2024 — The American Bus Association (ABA) is proud to announce the appointment of Fred Ferguson as its new President and Chief Executive Officer, effective July 29, 2024. Ferguson brings over 15 years of extensive experience in public policy, strategic communications, and leadership within the government, non-profit, and private sectors.

Fred Ferguson joins ABA following his notable tenure at Vista Outdoor Inc. (NYSE: VSTO), where he was Vice President of Public Affairs and Communications. At Vista Outdoor, Ferguson led state and federal lobbying, industry relations, and corporate communications and chaired the Vista Outdoor Foundation. He has been recognized multiple times as a Top Lobbyist and CSR Professional and has successfully navigated complex communications strategies for significant M&A transactions totaling over $3 billion. His experience includes testifying before Congress and executive branch committees on seven occasions and leading a successful lobbying campaign resulting in a multi-year, $42 million business opportunity.

In his new role, Ferguson will lead ABA into its next era, focusing on uniting diverse stakeholders to drive shared causes and improved outcomes. He is committed to advocating for the mobility industry, connecting the industry, and supporting the community through the ABA Foundation, workforce development, and industry councils.

Additionally, Ferguson will serve as President of the National Bus Traffic Association. He will also serve as President of the ABA Foundation and will work to expand scholarships, research, and continuing education for the motorcoach and tour industries.

Outgoing CEO Peter Pantuso expressed his confidence in Ferguson’s leadership: “I am thrilled to hand over the reins to Fred Ferguson. His vast experience and proven track record in public policy and strategic communications ensure that ABA is in skillful hands.”

“As we move forward and into this new era for travel and transportation,” said Terry Fischer, Chair of ABA’s Board of Directors, “it’s imperative that our members’ voices be heard at all levels of government. Fred’s years of experience in advocacy and communications make him the perfect leader to navigate these new roads ahead.”

Ferguson is equally enthusiastic about his new role at ABA. “ABA sits at the crossroads of so many dynamic businesses and industries,” said Ferguson. “I’m most excited about bringing together this diverse coalition to connect more people with more places. My top priority is getting to know the ABA staff and our membership. I plan to listen and learn so that we can seamlessly execute during the transition while beginning the process of building our long-term strategic plan and expanding our Association’s value proposition for current and new members alike.”

Ferguson added, “One of the common threads in high-performing teams, businesses, and industries is a strong culture. Culture is the invisible rulebook that guides how we work, act, and engage with one another. I hope to continue the Association’s culture of service to its members and build upon their excitement, energy, and passion. There is so much work to do, and an engaged and vibrant culture will help us attract and retain the talent and resources we need to tell our dynamic story and expand our impact.”

More About Fred Ferguson

Fred Ferguson has a distinguished career in public policy and strategic communications. He previously served as Vice President of Public Affairs and Communications at Vista Outdoor Inc., where he was a CEO direct report with a multi-million-dollar budget and led communications for 14 M&A transactions. Ferguson has also served as a Chief of Staff and Legislative Director in the US House of Representatives, managing successful campaigns and mentoring over 50 Congressional staffers. He holds a Master of Business Administration from Oklahoma State University and a Bachelor of Science in Political Science from the University of Utah.

About the American Bus Association (ABA)

Founded in 1926, the American Bus Association is the oldest, largest, and most respected voice in the motorcoach and group travel industry. ABA represents motorcoach operators, tour operators, and all related segments of the motorcoach industry in the United States and Canada.

For more information or to schedule an interview, please contact:

Ben H. Rome

Director of Communications

Phone: (202) 218-7229

Email: brome@buses.org