ABA Marketplace 2025 – Leaders in the Tourism and Motorcoach Business Convene at Industry’s Largest Event
ABA's 46th Marketplace prepares to take Philadelphia by storm
With U.S. travel spending expected to hit $1.35 trillion in 2025, according to the U.S. Travel Association, the American Bus Association (ABA), a leading voice in North America’s motorcoach, charter bus, group travel, and tourism industries, will host ABA Marketplace 2025 from February 1-4 in Philadelphia, PA. The 46th annual iconic show brings together an expected 2,700 attendees from North America’s motorcoach and group travel industries, offering opportunities to expand business growth, network, and stay updated on industry innovations.
“ABA is proud to unite a diverse membership representing leaders from motorcoach and charter bus, group travel, and tourism organizations for the largest event of the year,” said Fred Ferguson, President and CEO of the American Bus Association. “With U.S. travel and tourism spending projected to grow in 2025 and consumers planning to travel more, Marketplace serves as a vital platform for our members to forge meaningful connections and stay informed about the latest innovations in the travel and motorcoach industries.”
ABA Marketplace 2025 will feature various activities, including vetted business appointments and networking, expert education sessions on critical topics shaping the industry, and the latest in tour destinations and itinerary options. The Marketplace show floor will feature new buses from operators and manufacturers, including:
- ABC Companies will present the Van Hool 2025 CX45 motorcoach, designed for safety, efficiency, and connectivity. Key features include a 360-degree camera, Smart Vision mirrorless cameras, and tail swing detection for enhanced driver assistance. Fleet management is optimized with ABC Connect telematics, tire monitoring, and a solar-powered smart charge system. Passengers enjoy high-speed Starlink Wi-Fi for seamless travel connectivity.
- Daimler Coaches North America presents its 2025 Mercedes-Benz Tourrider Premium Coach, equipped with an ADA lift and advanced safety features. Celebrating 130 years of innovation, it includes Active Brake Assist 5, ESP stability, and a 360° camera. Mercedes-Benz’s legacy in safety began with the first anti-lock braking system for buses in the 1970s.
- John Hall’s Alaska will showcase its 2025 MCI J4500, designed for ultimate passenger comfort. This custom-built coach features extra legroom, fewer seats, and a plush interior. A custom galley in the rear further enhances the travel experience, ensuring a premium journey through Alaska.
- MCI will showcase its industry-leading, clean-diesel J4500 coach. The model year 2025 on display incorporates over 20 significant quality upgrades and new features to help increase uptime and reduce operating costs. Drivers will appreciate seating, visibility, and footwell insulation enhancements, among other improvements. The 2025 J4500 also complies with the new rollover safety standard (FMVSS 227).
- Napaway Coach debuts its 2025 Prevost H3-45 Napaway Premium Coach, operated by Anderson Coach & Travel. It redefines luxury travel by offering proprietary convertible seating for private suites, spacious seats, and lie-flat beds. Configurations range from 36 business-class seats to 18 first-class sleeper suites, perfect for daytime and overnight journeys.
- National Bus Sales Inc. introduces the 2026 Ultra Coachliner DXL, a true front-engine motorcoach. This model is cost-effective and easy to maintain, featuring upgraded HVAC, suspension systems, and custom sway bars. It nods to the industry’s roots, where front-engine designs were standard for accessibility and repair efficiency.
- Prevost showcases its 2025 H3-45 motorcoach, crafted with operators, drivers, and passengers in mind. It is their sleekest design with 12% greater fuel efficiency, reduced wind noise, and a smoother ride. LED headlights offer 60,000+ hours of life, while Cloud One seating combines unmatched style, comfort, and safety.
- TEMSA North America highlights its 2025 TS45 motorcoach, prioritizing passenger comfort, driver satisfaction, and operator efficiency. The TS45 delivers a superior travel experience with enhanced interiors and advanced specifications. It continues TEMSA’s commitment to style, safety, and reliability.
Top national speakers and industry experts will present at more than fifty seminars and special interest council meetings, covering a wide range of industry topics and opportunities for professional growth. Presenters include a former FBI agent, best-selling authors, business and marketing leaders, and international travel experts. Adam Sacks of Oxford Economics will deliver the closing keynote, sponsored by Valley Forge Tourism & Convention Board, on Tuesday, February 4.
